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We build brands that move between ideas, culture and technology.
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View project ↗
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We create at the intersection of identity, culture and technology.
Double Float is an independent creative studio working across brand identity, digital experiences and creative direction.
We help ambitious ideas become brands people can recognise, understand and remember — from the first strategic thought to the final digital experience.
Our work moves between disciplines, formats and industries. The goal stays the same: make the idea clearer, the system stronger and the experience impossible to ignore.
Start a project →Brand Strategy
Positioning, naming, creative direction, brand architecture and verbal identity.
Brand Identity
Visual systems, art direction, typography, colour, guidelines and complete brand worlds.
Digital Experiences
Websites, product experiences, design systems, interaction, motion and digital direction.
Digital Security
Penetration testing, vulnerability assessments and security reviews designed to identify weaknesses before they become real-world risks.
Good work starts with good questions.
Understand
We unpack the business, audience, context and opportunity behind the brief.
Define
We establish the strategic and creative direction that gives the project focus.
Build
We turn the direction into a coherent identity, experience and system.
Launch
We create the tools and digital experiences needed to take the brand into the world.